Feather & Key

Overview

Feather & Key Espresso Bar needed a warm, refined identity system rooted in comfort, craft, and atmosphere. The goal was to create a brand experience that extended across signage, packaging, menus, apparel and digital visuals—reflecting the calm, moody, wooden interiors of the café itself. The identity focuses on soft tones, handcrafted typography and a cozy premium feel.

Objectives

• Create a cohesive brand identity reflecting the café’s calm and handcrafted aesthetic.
• Develop packaging and merchandise that extends the in-store experience.
• Design signage and print materials with warm, premium textures.
• Craft visuals that feel inviting across web, menus, and environmental graphics.
• Maintain a balance of simplicity and elegance suitable for a modern espresso bar.